Lea Bank's marketing team used to wait days for a website update. Now they don't wait at all.
Lea Bank is a growing digital lender with a clear ambition: be the most transparent, customer-first financial brand in the market. Their website was supposed to be the front door to that promise. Instead, it had become a bottleneck. Every content change, a new campaign page, an updated rate, a blog post, all required a technical ticket, a wait, and a dependency on people who had other things to do. The marketing team was making business decisions around the limitations of their own platform.
A financial brand trying to earn trust online can’t afford to move slowly. Outdated content, slow page loads, and no data on what was actually working: each of these erodes exactly the credibility Lea Bank was building. Lea needed a redesign and to stop being held hostage by their own infrastructure. That’s what Devies could bring to the table.
We can finally push updates in minutes and actually measure what happens. Traffic, conversion rates, A/B tests, it's all there.
Marketing independence
The Marketing team can publish and update content independently, no developer required
React + API performance
React frontend pulls only necessary API data, resulting in significantly faster page loads and reliable scaling
A/B testing
Full A/B testing capability via GrowthBook, backed by a GA4 and BigQuery analytics pipelin
Modern CMS with SEO control
Blog rebuilt entirely in Strapi with no external dependencies, a consistent design system, and full SEO control
Azure CI/CD
Azure CI/CD pipeline enables safe, predictable deployments, and changes ship without disrupting live users
The real problem wasn't the design, it was who controlled it
What made this particularly difficult wasn’t a lack of ambition on Lea Bank’s side. There were really good instincts about what they wanted: a cleaner look, better performance, room to experiment. The problem was structural. Their existing CMS was rigid in ways that had compounded over time, with content types that couldn’t be extended, an editorial workflow that routed everything through a developer, and no integration between publishing and analytics. The team could see what needed to change. They just couldn’t change it.
Devies rebuilt the foundation with Strapi as the CMS backbone: a headless, API-first system where content structure is designed deliberately, not inherited from defaults. Every module was built to avoid unnecessary queries. The React frontend pulls exactly what it needs and nothing more. This sounds like an infrastructure detail, and it is, but the effect is felt immediately by the people who useinfrastructure detail, and it is, but the effect is felt immediately by the people using it. Publishing a new page no longer means submitting a request. It means opening Strapi and doing it.
"This project was about uniting design, flexibility, and technology. Lea Bank now has a platform that not only looks great but gives them total control and measurable insights."
From waiting for reports to running the experiment
Devies connected GrowthBook for A/B testing, integrated GA4 for behavioural tracking, and built a pipeline into BigQuery to give the team structured, queryable data. UTM parameters and referral sources are tracked precisely across the full customer journey. The result is that Lea Bank’s marketing team can now run experiments, read the outcome, and act on it, without waiting for someone else to compile a report.Â
